Find out which zone of CX maturity your business currently operates within...
RISK ZONE
Organisations in the Risk Zone are, as the title suggests, at risk of remaining static in or even losing ground to their competitors.
AWARENESS ZONE
Organisations in the Awareness Zone have ‘seen the light’. They understand the competitive advantage CX can bring.
BREAKTHROUGH ZONE
Organisations in the Breakthrough Zone are actively considering how to improve the way their customers feel about them & implementing some CX specific activities.
IMPACT ZONE
For organisations in the Impact Zone delivering exceptional customer experiences is part of their identity. They deliver their service/product with the customer as the first and last thought.
How the CX Checker works...
Answer 12 questions on a scale of 1-5 to see which CX Maturity Zone your business currently operates in. Then learn how you can improve your CX to attract more customers, who stay longer and spend more!
Customer experience (CX) is how your customers feel that your company treats them. These feelings will affect their behaviours and build a connection that drives loyalty.
A great customer experience encourages your customers to spend more, in fact, research shows that 68% of consumers are willing to pay up to 15% more for the same product or service if they are assured they'll get a better experience.
It takes 4 minutes to complete the CX Checker - which zone do you think your company operates in?
Your business will be scored against the following key areas:
These 4 areas play a critical role in the most successful CX focused businesses. The CX Checker report will give you insight which areas are a strength for you and which need some development.
CX Leadership
Drive cross-functional alignment around the customer journey(s), building relationships that create cooperation, and break down organisational silos to create coordination that benefits the customer.
Feedback Mechanisms
Actively asking for feedback through multiple channels from customers and teammates provides you with valuable insights on which to make business decisions.
Employee Experience
It motivates employees to do their best work, leading to improved individual performance, team work and improved customer outcomes.
Customer Led Process
All teams across all departments must be aligned and working towards the same goal – prioritising the customer. This relies on the right technology and processes in place to support journey-centric practices.
Which businesses partner with insight6 to improve their CX?
